воскресенье, 8 мая 2011 г.


Football is a sport which is loved by many of us through the whole world, but unfortunately some matches finish with shameful racial attacks which make sport worse and worse. In the early 19th century, whites and blacks used to compete against each other in sports like football and basketball. Formerly, everything was separated for different races. Todays amount of work that is done by sport role models and organization in different areas of the game is made for the appeal to viewers that a perception of sport and racism in a common structure is impossible and cannot be tolerated. Sport, besides its great action combined in performance, involves racism which is expressed by supporters in order to offend a player; however, with the high illumination of anti-racist movements, the problem diminishes, thus, media uses sport as an ultimate tool to eradicate racial attacks not merely from the sport, but from the society as well.
The number of advertising campaigns in sport, which promotes anti-racist views, is notably big. Historically, TV did not provide equal acknowledgment for the success of African-American sportsmen in their achievement. Those trends were common for magazines, where a sub-divided proportion of black sportsmen appeared on the magazine covers far underrepresented due to the affection of potential consumers (Wenner). However, todays sport in its cooperation with media enterprises have made a big step further in the eradication of racial prejudices. Football matches start with anti-racist appeals to supporters. Anti-racist posters are ubiquitous; the same could be said about the number of commercial videos, which are shown right before the football matches. Moreover, sport could be understood as an institute, where minorities are able to have equal opportunities in order to pursue their aims (Jarvie). Role models and heroes are used by football associations in order to have an effect on younger generations, so they do not get racist views in their future.
The largest anti-racist organization in today’s football, FARE launched a huge number of projects against discrimination. Its cooperation with FIFA have brought major changes in the current problem; a severe punishments for racial-abuses from the fans, annual football friendly matches in order to promote a multinational society and other alternatives to get rid of biased judgments in football, and in a society too. “FARE believes that football has a universal appeal across all communities, the impact of which cannot be underestimated”. “ It is important to work with victims of racism and those affected by social exclusion in many places, to aid their integration and address problems of social cohesion” (Wachter and Fanizadeh). With the presence of companies like FARE and FURD in media, we may see that today’s racism gains an immediate resonance around the world. “There is now a greater awareness of the so-called "silent majority" and of the media, which results in more media reports and disciplinary action” (Wachter and Fanizadeh). With the help of media we are able to construct multinational teams at amateur and professional football competitions.
One can notice a variety of appeals from football stars which are targeted for the eradication of racism from football. Media seems to use football as a means of communication between people and the opposed in order to eradicate the problem not merely from football, but from the society as well.
Work Cited
Jarvie, Grant. Sport, Racism, and Ethnicity. Ondon: Falmer, 1991. Print.
Wachter, Kurt, and Michael Fanizadeh. "Racism in Football—Football Against Racism: the Fare Experience | UN Chronicle | Find Articles at BNET." Find Articles at BNET | News Articles, Magazine Back Issues & Reference Articles on All Topics. Sept. 2007. Web. 08 May 2011. .
Wenner, Lawrence A. Mediasport. London: Routledge, 1998. 150-66. Print.

1 комментарий:

  1. I think that it is good by the institutions that promotes the anti-racism in their campaigns. What is also interesting that footbal players and teams are often ideal images for a lot of people. Their fans look up to them and therefore, these footbal players might also help to promote anti-racism behavior. There is some kind of testimony that fans would try to act like their ideal. I have seen the example of Milan Baroš who was for a while playing in French league and offended the other player by some racial remarks and maybe even spitting on the other player. Sure the games might be emotionally very charged and sometimes even profesional players might reach their maximums and have a nervous breakdown but what is sad that they lose control over their senses and attack other players in the simplest way - racism. But it can also be the interesting point to see what testimonial effect have these types of famous footbal players on their fans or people seing them promoting anti-racial behavior. However, there can always be people who came to start a conflict instead of watching football on the stadium (and these might trigger the racial conflicts and turn on the crowds). These points I feel might be covered but in the overall I have learned about recent cases from your information. I also agree that media have some kind of "supervisory" role and give minorities chance to be more exposed. Afterall I have used the media and minorities in my topic as well.